Filmmaker Tim Readhead (@TimReadhead on Twitter), under the “Jobseekingbehaviour productions” banner, has created a marvellously demented parody of a McDonald’s fast food TV advertisement.

Apparently, the original advert, created by agency Leo Burnett, is about how ‘we all have McDonald’s in common’ and explores the “often difficult relationship between step-dad and son”.

To be overly earnest for a moment, it could be said that Mr Readhead’s video reveals the tension and deceit of advertising that is designed to pull at the heart-strings. Maybe it even exposes the hollowness of the manufactured sentiment.

Or perhaps it’s just silly.

See also
Tim Readhead’s Pseudo critiques and other such stuff.
Original advert can be watched here: http://www.youtube.com/watch?v=Z4iTqmBvPpA

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